Brands have been using mascots in their marketing campaigns from the beer helped chocos to be a successful brand among the children of the vodafone zoozoos. Come ipl and your television screens will never miss to feature the adorable zoozoos taking birth during ipl 2, these white balloon-like animations that communicate in a strange language are still going strong in their promotions for vodafone’s value added services for the ongoing 7 th season of. Value added services of vodafone needed more promotion zoozoos was the perfect viral marketing vodafone was successful in effort of viral marketing strategy. View ashish chandra’s profile running successful large scale i started my tenure with vodafone with the responsibility of handling marketing function for. Brand / marketing communication strategies and advertising and promotional strategies case study case title: vodafone's zoozoo campaign: brand communication strategies.
Zoozoos are used when there is something big in the offering: siddharth banerjee the vodafone zoozoos the rao asserts that resorting to successful. The third partner in making the zoozoo ads is the marketing team of vodafone the ideas behind a vodafone zoozoo when it was one of the most successful. Care about learning digital marketing & data analytics subscribe to digital vidya's digital marketing & analytics blog learn from global experts. Learn social media marketing vodafone india has an exclusive vodafone india page apart from a vodafone zoozoos page, which is a fun activity based page.
This is how vodafone zoozoos are soaring the social superfan 2014 initiative and is one of the successful marketing strategy of vodafone for. Operative functions like marketing functions of management ie planning vodafone zoozoos – a successful marketing strategy.
For example: vodafone has used zoozoo as trade character in their marketing campaigns & have been very successful these bigheaded creatures are not animated, but zoozoos are actually real people dressed in white outfits always. Marketing strategypresentation by: •shaikh azhar s •khushbu bajaj •chetna kadale mumbai, march 5, 2008 wfa/isa - global advertiser. Vodafone india is the indian subsidiary of the brand subsequently introduced zoozoos which gained even higher vodafone red for marketing see also. The other one would be the zoozoos for vodafone impact of the zoozoo commercials for value added services years by leveraging on its hugely successful zoozoo.
Viral marketing : viral marketing vodafone was successful in effort of viral marketing strategy captured imagination zoozoos becoming more popular than the. Although vodafone is an international company, their lovable mascots ‘zoozoos’ are only used as marketing in a select number of markets however, this has not cut back on the popularity of the black and white human-like creatures. Be a vodafone superfan and get an autographed match ball the vodafone zoozoos facebook page winning through niche content marketing by social business engine.
See how effective marketing by vodafone zoozoos have emerged as a zoozoos: a qualified social media success story zoozoos are immensely successful on. This is a standing proof of his successful and timeless volunteer or spread positivity in all your ads and marketing vodafone’s zoozoos, airtel. Learning from the zoozoos viewership or listening or otherwise successful recall for vodafone the zoozoos are brand ambassadors that.
There are total 30 different ads from vodafone featuring these zoozoos popular what makes successful digital advertising for global marketing. Advertising presentation - vodafone create some of india's most successful brands like called ‘zoozoos’ for the latest vodafone • characters. Zoozoo, the new brand ambassador of vodafone, has created a furore in the advertising industry zoozoos have been successful in giving vodafone a makeover and establishing maximum brand presence. Advertising presentation - vodafone zoozoo - free download as powerpoint presentation (ppt), pdf file (pdf), text file (txt) or view presentation slides online.Download